News
GDBU/GDSS1867 Children as Consumers: Marketing to the Youth: Instructor's Publication
Prof. Kara Chan of Department of Communication Studies of the School of Communication has published a paper on “What marketers of after-school educational services and educators can learn from children's perceptions of intelligence” in the academic journal, Young Consumers. The study explores the marketing opportunities for after-school educational services in the Chinese context by examining children's perceptions of intelligence using visual methodology.
Chan, K. (2023), "What marketers of after-school educational services and educators can learn from children’s perceptions of intelligence", Young Consumers, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/YC-12-2022-1647
Students taking the course "GDBU/GDSS1867 Children as Consumers: Marketing to the Youth" in the academic year of 2018/19 participated in the data collection.