GDBU1867/GDSS1867 Children as Consumers: Marketing to the Youth


(Translation) We are consumers. With the modern development of various multimedia, the ratio of producers/ businessmen using multimedia as marketing channel has rapidly increased. We should have basic understanding about their practice. Besides, GDSS1867 is targeting to youngsters. This course examines how Hong Kong youngters are affected by their friends, family, school and media; and analyzes the arguements on “whether youngsters should be the targets of marketing” in different countries. Moreover, the teacher shares her reserach findings conducted in other countries to enhance students’ foreign knowledge regardless of the geographical barriers.

Dec 2013

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Tiffany Teng