GDBU1867/GDSS1867 Children as Consumers: Marketing to the Youth

我們是消費者的一份子。現今各種多媒體的發展,生產商或商人利用多媒體作為推銷媒介的比例亦大幅上升,我們對商人採用的方式應有基本的認識。另外,GDSS1867這個課程以青少年為主要對象,分析香港青少年受重要他人(如朋友、家人、學校、傳媒等)的影響程度,也會分析各國對「應否以青少年為推銷對象」的理據,以及分析不用廣告的內容。再者,講師也會分享她在其他國家所進行的研究結果,增加學生在這方面的知識,也不會受地理因素而影響對外國的認識。

(Translation) We are consumers. With the modern development of various multimedia, the ratio of producers/ businessmen using multimedia as marketing channel has rapidly increased. We should have basic understanding about their practice. Besides, GDSS1867 is targeting to youngsters. This course examines how Hong Kong youngters are affected by their friends, family, school and media; and analyzes the arguements on “whether youngsters should be the targets of marketing” in different countries. Moreover, the teacher shares her reserach findings conducted in other countries to enhance students’ foreign knowledge regardless of the geographical barriers.

Dec 2013

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Tiffany Teng