How Ideas Spread


What is the course about?

GDBU1856/GDCV1856 explores cultural propagation of ideas from an interdisciplinary perspective that includes communication studies, anthropology, psychology, sociology, and marketing. It comprehensively, yet succinctly, takes you through what gets propagated (nature of popularly propagated ideas), who are involved in propagating (opinion leaders, early adopters, etc.), when cultural propagation arises (circumstances leading to the generation and spread of ideas), where ideas are spread (social networks, online communities, etc.), why individuals propagate ideas (motives, goals, and desires), and how ideas are propagated (modes of transmission).

Course Code Offering Department(s) Area of Learning Units & Hours
GDBU1856 COMS BUS (3,3,0)
Download the course syllabus


IGEThis is an interdisciplinary GE (IGE) course.
  1. One IGE course is listed for more than 1 area of learning. You can decide which area of learning you would like the course to fulfill, by enrolling in the course with the corresponding course code.

Notes for all GE courses

  • You can take a maximum of 6 additional units of GE courses from any categories as electives.