Celebrity and Entertainment Business


What is the course about?

More than just as a spokesperson of a product/brand, celebrities and figures of fame play an important role in the creative sector to date. This course maps the increasingly central importance of fame and celebrity from a mass communication and marketing perspective. In this course, students will investigate the culture of celebrity in relation to entertainment, media, advocacy, identity and business models. It aims to introduce the phenomenon of stardom including some case studies of individual film, television, advertising, popular music and political stars, and to investigate the media influence of celebrities in a Chinese cultural context.

Course Code Offering Department(s) Area of Learning Units & Hours
GDBU1855 COMS BUS (3,2,1)
Download the course syllabus


IGEThis is an interdisciplinary GE (IGE) course.
  1. One IGE course is listed for more than 1 area of learning. You can decide which area of learning you would like the course to fulfill, by enrolling in the course with the corresponding course code.

Notes for all GE courses

  • You can take a maximum of 6 additional units of GE courses from any categories as electives.