GDCV1016
Advertising and Society

GDCV1016
Course Code Offering Department(s) Units & Hours
GDCV1016 COMS (3,2,1)
Download the course syllabus

What is the course about?

GDCV1016 will investigate the various social impacts of advertising in Hong Kong. Issues including advertising and materialism, commercialization of childhood, stereotypes and gender identity, advertising and environment as well as advertising and food choice will be discussed. The social and economic environment where advertising messages are interpreted will be analysed. The regulation of advertising and public attitudes toward advertising will be elaborated.

What do the students say about this course?

……課堂中除了有已預期的大量廣告例子外,每堂還有針對性地介紹不同種類的廣告,例如新興的綠色環保廣告、現時政府公共廣告等,附以數個理論,使我對廣告的了解深入了許多,尤其令我學懂要有批判的態度看廣告。……

Full Text & Traslation
Jason Cheng

Remarks:

Notes for all GE courses

  • You can take a maximum of 6 additional units of GE courses from any categories as electives.