Understanding the World of Business

Course Code Offering Department(s) Units & Hours
GDBU1086 MKT (3,3,0)
Download the course syllabus

What is the course about?

Everyone is involved in a business, either as an employee, a consumer, and/or an owner. It is in everyone’s benefit, therefore, to understand how a business operates. The aim of GDBU1086 is to introduce students to the central features of a modern business. The course provides students with an overview of the business trends both domestically and internationally, the principles important to starting a new business, and different forms of business ownership. Students will be exposed to a multitude of business disciplines such as management, marketing, finance and accounting, and appreciate how they come together to form an integrated organization. In addition, various institutions that operate in the business environment such as government and financial institutions are studied.

As we move into the twenty-first century, clear trends are emerging in the business world. For instance, the business world is becoming more global, social responsibility and ethical practices are being emphasized more, and demographic and lifestyle shifts are changing the way we shop, where we work and how we live. Graduates, regardless of discipline, need to understand the business environment, the changes that are occurring in it, and how to succeed in it. This course enlightens students by using principles, guidelines, and application exercises to illustrate the way in which business impacts our daily lives as employees, consumers, and owners.


Notes for all GE courses

  • You can take a maximum of 6 additional units of GE courses from any categories as electives.