International Business Etiquette

Course Code Offering Department(s) Units & Hours
GDBU1076 MKT (3,3,0)
Download the course syllabus

What is the course about?

Business etiquette skills are an essential requirement in today’s global business environment. Graduates from all disciplines are likely to find themselves working in a business of one form or another, and more open than not that business will be involved in activities outside of its home country. Even if they are not involved in a business, graduates are likely to find themselves mingling with cultures other than their own.

In today’s increasingly diverse and ever-changing global working environment, the old rules of conduct often do not apply. Customs vary, and language and cultural differences are among the many factors making interaction an increasingly complex challenge. As global business continues to expand and bring people closer, the most important element of successful business outcomes may be the appreciation and respect for regional, country, and cultural differences. The rules of proper etiquette and protocol have been around for years, but they are far more important now-a-days.

Business Etiquette is a set of rules and guidelines that make an individual’s professional relationships more harmonious, productive, manageable and meaningful. While students are often taught about the functional aspects of business, they are seldom taught about business etiquette. Employing proper etiquette in any business or social environment communicates an attitude of respect, equality and trust toward them. Knowledge of business etiquette and manners enhances personal effectiveness. The aim of GDBU1076 is to highlight global business etiquette dos and don’ts involving dress, body language and gestures, dining, gift-giving, meetings, customs, negotiation, greetings, conversations, and entertaining. By the end of the course students will have an increased cultural sensitivity and appreciation of how applying the correct etiquette can enhance business outcomes.


Notes for all GE courses

  • You can take a maximum of 6 additional units of GE courses from any categories as electives.