GDBU1075
Marketing Yourself

GDBU1075
Course Code Offering Department(s) Units & Hours
GDBU1075 MKT (3,3,0)
Download the course syllabus

What is the course about?

Marketing does not just apply to conventional products and services. Marketing applies to any context where competition exists. Life is competitive. Individuals compete with each other, be it in finding a life time partner or seeking career advancement. In this sense, people require knowledge and skills for how to market themselves effectively.

The aim of GDBU1075 is to introduce students to the concepts of personal marketing, from self-analysis and goal setting through to market analysis, strategy development, strategy implementation, and evaluation. Grounded in fundamental marketing concepts and models, students will learn how to formulate their personal ambitions, vision, and mission; perform a personal SWOT (strengths, weaknesses, opportunities, threats) analysis; establish personal success factors, objectives and personal improvement actions; identify and analyze a target market; and implement and control their personal marketing plan so as to satisfy the target market and in doing so achieve their personal objectives.

Although this is a self-contained course with assessable intended learning outcomes, it is primarily intended that a more enduring outcome will be achieved i.e. students will emerge from the course with a renewed sense of the importance of personal marketing, and carry this sense with them into their lives so as to facilitate their personal and professional success. Students may also use the knowledge and skills gained to assist significant others around them who may also benefit from personal marketing. This is an inspiring and innovative subject that is ideally matched to all tertiary students since they are at a lifecycle stage where personal marketing skills may determine their ultimate success or failure. By emphasizing whole person analysis and development, the course also concurs with the university’s whole person ethos.

Remarks:

Notes for all GE courses

  • You can take a maximum of 6 additional units of GE courses from any categories as electives.