GDBU1066
Doing Business in China

GDBU1066
Course Code Offering Department(s) Units & Hours
GDBU1066 MKT (3,3,0)
Download the course syllabus

What is the course about?

Since its economic reform China has emerged as one of the most fastest-growing consumer markets and low-cost production sites in the world. Multinational corporations cannot hope to make a significant presence in their industry without developing some form of business relationship with China. More and more students are planning to work in China to explore better career opportunities after graduation. However, without understanding the unique characteristics of Chinese business environments, their abilities in making effective business decisions are hindered.

GDBU1066 aims at providing non-business students with a fundamental understanding of how China’s unique cultural, economical, historical, legal, and social environments affect business practices. Within this framework, the course will introduce ways to enter the Chinese market as well as management of major business functions (such as human resource, financial, and marketing management) in China. The course highlights common problems that managers will encounter and suggests ways to manage a business in China in a socially responsible manner.

Remarks:

Notes for all GE courses

  • You can take a maximum of 6 additional units of GE courses from any categories as electives.