The Challenges of Being a Social Entrepreneur in Hong Kong:
The Experiences of Diamond Cab

GE Seminar on Service Leadership

The Challenges of Being a Social Entrepreneur in Hong Kong:
The Experiences of Diamond Cab

Diamond Cab, the first wheelchair accessible taxi service in Hong Kong, has been serving over 108,000 trips since Feb 2011. The 7 barrier-free cabs not only transport the wheelchair-bound passengers with safety and dignity every day, but also create huge impact of visualizing modern style of ageing care.

However, the operation cost of running Diamond Cab is inevitably high because Doris Leung, the Founder and CEO, insists to have the top quality of service for the wheelchair users like her late mother in need.

How can Doris overcome the huge challenges and difficulties to run Diamond Cab and even scale it up with innovative ideas and different resources? What is the essence of social entrepreneurship in practice? Doris will give you a sharing talk with her beloved stories of Diamond Cab.

CCL recognized activity

The event will be held in English, and  recognized as a CCL activity .

Biography of our Honorable Speaker
Doris LeungDiamond Cab (HK) Limited Ms. Leung Shuk Yi, Doris
Founder & CEO of Diamond Cab (HK) Ltd.
Doris Leung is the Founder and CEO of Diamond Cab and Director of Social Innovation at Social Ventures Hong Kong. Doris is a journalist turned social entrepreneur, with 16 years of past experience working with i-Cable as a TV host and reporter. Having experienced difficulties travelling with her wheelchair-bound mother, Doris was determined to set up her own social enterprise – Diamond Cab, introducing 5 wheelchair-accessible taxis to Hong Kong in 2011. Diamond Cab was established with a social mission to provide much-needed, quality point-to-point transport to the disabled, elderly and able-bodied, and has a team of 20 dedicated drivers with a caring heart to promote wellbeing of the wheelchair-bound.

Doris was awarded the Young Social Entrepreneur Award 2011, Capital Leaders of Excellence 2011, Finalist (Asia Pacific) of Cartier Women’s Initiative Awards 2013, The Purpose Economy Asia 100 2014, Hong Kong Winner of Chivas The Venture 2015 and JESSICA Most Successful Women 2015.

3 Nov 2016 (Thu)

4:30 – 6:30pm

Academic and Administration Building,
Baptist University Road Campus, HKBU

All HKBU students are welcome!

Co-organized with:
Department of Marketing,
School of Business, HKBU

School of Business

Sponsored by:
Service Leadership Education Project at HKBU

Diamond Leisure 2.0 Needs More Sponsorship to Scale UP:
《敢創 ‧ 香港》第九集(下): 梁淑儀‧無障礙的士
For enquiries, please contact Ms. Mei Chan at or 3411 2014.